Absolut Lime at Coachella

Absolut tasked us to create a lime oasis in the middle of the Coachella desert. As the lead designer, I created a refreshing escape from the summer sun in a 60ft tent during the Coachella festival in 2017. The experience was complete with a 20'h lime tree, an 8'h oversized lime photobooth backdrop, a 30'w bar, and hedge walls that framed the perimeter. Over 7,500 visitors attended the tent each day during the festival. I was also the lead designer for additional activations at the Republic Records and SBE's Hyde Away party, and the Moschino Candy Crush party hosted by fashion designer Jeremy Scott.

• Venue: Coachella, CA • Project Roles: Art Director, 3D Designer • Company: MKG •

Programs: Illustrator, Photoshop, Sketchup, TwinMotion, Google Slides