Osmo STEM Toys and Amazon Pop-Up
Osmo and Amazon launched their immersive Osmo holiday retail experience at the Amazon Books store in New York City throughout the month of December in 2021. Children engaged with hands-on activities while parents were able to shop around for STEM-based toys. This activation was Inspired by their newest ad campaign, “Muahaha of the Bells”. With hundreds of unique visitors and over 700,000 impressions, this immersive activation allowed for numerous photo ops, engaging play stations for kids and plush lounge areas for parents to relax and enjoy the Osmo’s Diabolical Lair experience.
• Venue: New York, NY • Project Roles: Lead Experiential Designer • Company: Allied Experiential •
Programs: Illustrator, InDesign, Photoshop, Sketchup, TwinMotion
