Lego + Target Launch
What’s more fun than a playground full of massive Lego bricks and beautifully-displayed product? In the summer of 2021, Lego and Target created Target’s largest-ever collaboration collection to date. Each product was displayed in bright and beautifully-curated tents with oversized Lego vignettes created by Lego’s very own master builders. I was the lead designer on this project and worked alongside a team of producers and fabricators throughout the course of this project.
• Venue: Jack London Square Oakland, CA • Project Roles: Lead Experiential Designer • Company: David Stark •
Programs: Illustrator, InDesign, Photoshop, Sketchup
