HBO at SXSWestworld
To promote season 2 of HBO's hit series Westworld, we were tasked with creating a fully immersive fan experience at SXSW. Complete with 60 actors, an entire town built in 3 weeks, and a 444 page script, we created the most talked about activation to ever premier at SXSW. Giant Spoon received a lot of positive coverage for this activation, from articles in Vanity Fair, Forbes, AdAge, Esquire, and AdWeek, in addition to numerous awards.
I created renderings and graphics, including the look and feel of Mariposa, the Post Office, the Blacksmith, the Church, and many other ancillary builds. I worked closely with set designers and fabricators, ensuring that each activation point felt authentic and true to the series.
• Venue: J. Lorrain Ghost Town. Austin, TX • Project Roles: Art Director, Senior 3D Designer • Company: Giant Spoon •
Programs: Illustrator, InDesign, Photoshop, Sketchup, TwinMotion
